Since launching into local supermarkets, delis and cafés in 1981, Lavazza has made a huge impact on the New Zealand market.

Founded by Luigi Lavazza in Turin back in 1895, the Lavazza brand has gone from strength-to-strength in New Zealand over the past 15 years. In 1994, Valcorp Fine Foods took over the distribution of Lavazza coffee and drove the brand to become a recognised player in the New Zealand coffee market.

Within the café sector, Lavazza's reputation for consistent quality has meant that Lavazza is chosen for its true Italian taste and aroma. While in the highly competitive retail sector, Lavazza's key blends have managed to maintain a consistent and strong presence on supermarket shelves.

Just as important as market share and growth success, is the image of the brand. Lavazza has long been associated with style and sophistication and this is epitomised by our involvement with key events in the fashion music and fine food sectors. Passion, quality and knowledge are fitting description for the Lavazza story in New Zealand.

For more information about Lavazza International
please visit www.lavazza.com